Campaign India Team
Feb 14, 2019

Nokia bats with Alia Bhatt to hit it out of the park

Watch the films conceptualised by McCann here

HMD Global, the maker of Nokia phones, has launched a new campaign featuring Alia Bhatt, for its smartphone range in India. 
The first film is built around a group of friends who recreate some special memories by using the superior video recording capabilities of the phones. The ad shows Alia Bhatt and her friends bonding over a game of gully cricket or letting their hair down at a cafe. They were doing this to recreate the special memories for their beloved friend, Rohan, who is away from home and missing his friends. 
The second film is set amongst the same friends, and through some fun and easy camaraderie, showcases how the youth today is constantly on the look-out for information that gives them new ways of looking at the world. This film shows the light hearted banter that ensues when one of Alia Bhatt’s friends brags about “Samurai philosophy”. Watch the second film here:

Campaign India

Related Articles

Just Published

1 day ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

1 day ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

1 day ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

1 day ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.