Campaign India Team
Feb 14, 2019

Nokia bats with Alia Bhatt to hit it out of the park

Watch the films conceptualised by McCann here

HMD Global, the maker of Nokia phones, has launched a new campaign featuring Alia Bhatt, for its smartphone range in India. 
The first film is built around a group of friends who recreate some special memories by using the superior video recording capabilities of the phones. The ad shows Alia Bhatt and her friends bonding over a game of gully cricket or letting their hair down at a cafe. They were doing this to recreate the special memories for their beloved friend, Rohan, who is away from home and missing his friends. 
The second film is set amongst the same friends, and through some fun and easy camaraderie, showcases how the youth today is constantly on the look-out for information that gives them new ways of looking at the world. This film shows the light hearted banter that ensues when one of Alia Bhatt’s friends brags about “Samurai philosophy”. Watch the second film here:

Campaign India

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