Digital banking fintech Niyo, has rolled out a campaign titled #SmartChuNiyo (choose smart, choose Niyo), with an aim to decode banking and enhance the financial quotient among millennials. As part of the campaign, the brand NiyoX has released a music video #BennyBanksOnNiyoX featuring singer Benny Dayal, who raps out a millennial money anthem.
In the video, Dayal is seen demystifying the myths and difficulties related to financial planning in the form of a rap.
Vineet Sethi, chief marketing officer, Niyo, said, “We are delighted to collaborate with Benny. His popularity extends across the country, and his music have always struck a chord with millennials. As a brand, it has been our constant endeavor to communicate with our audience in ways they relate to. Besides being entertaining, the music video also ties back to our brand and what it stands for. Through this creative musical collaboration, we wish to simplify banking and investments for NiyoX customers.”
Marzdi Kalianiwala, senior vice president – product and design, BookMyShow, said, “We are thrilled to partner with Niyo to conceptualise and execute this brand campaign that marks an important milestone in the company’s journey and this is the latest in our growing repertoire of offerings across entertainment and media.”