Campaign India Team
Jan 31, 2018

Nivea showcases Parineeti Chopra's true colours

Watch the ad films conceptualised by DigitasLBi here

Nivea has rolled out a campaign consisting of six films for its Original Care Lip Balm. The films have been conceptualised by DigitasLBi and feature brand ambassador Parineeti Chopra. 
 
The six films feature a colour each of the lip balm and shows how each of them coincides with a different personality trait. All the films open with a man grabbing Chopra's bag and running. The Bollywood actress has different reactions, depending on the colour of her lip balm. 

Maximilian Wegner, category manager – skin care, Nivea India, said, “The campaign is quite unique as it is centered around expressing personality facets. Just like how every personality has multiple facets, our Nivea Lip Care Sparkle Edition has multiple colours. Each colour represents a personality trait, be it boldness, creativity, drama, poise etc.”
 
Mark Mcdonald, head of creative, DigitasLBi Mumbai, said, “Nivea's Original Care Lip Balm has always been an essential part of any lip care routine. Now with the new limited-edition sparkle packaging, they are the perfect match to your style and personality as well. Given the level of interaction and personalisation the digital medium offers, it made sense to do a film that allowed each colour and personality type to be explored in a fun way. The key of course was identifying the kind of personality types our TG would resonate with, and then fitting those types to each colour.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Taapsee Pannu lands a crispy news anchor job with Kurkure
Premium
21 hours ago

Taapsee Pannu lands a crispy news anchor job with ...

Watch the film conceptualised by Wunderman Thompson here

Premium
Torie Henderson to depart OMG
Premium
22 hours ago

Torie Henderson to depart OMG

Market-level CEOs will lead their territories as the CEO of SEA and India.

Premium
Manav Sethi joins Eros International as group CMO
Premium
Dubai Lynx 2019: Bobby Pawar, Geet Rathi, Prerna Mehra and Rathi Gangappa on jury
Premium
1 day ago

Dubai Lynx 2019: Bobby Pawar, Geet Rathi, Prerna ...

Festival to be held between 10-13 March