Campaign India Team
Jan 31, 2018

Nivea showcases Parineeti Chopra's true colours

Watch the ad films conceptualised by DigitasLBi here

Nivea has rolled out a campaign consisting of six films for its Original Care Lip Balm. The films have been conceptualised by DigitasLBi and feature brand ambassador Parineeti Chopra. 
 
The six films feature a colour each of the lip balm and shows how each of them coincides with a different personality trait. All the films open with a man grabbing Chopra's bag and running. The Bollywood actress has different reactions, depending on the colour of her lip balm. 

Maximilian Wegner, category manager – skin care, Nivea India, said, “The campaign is quite unique as it is centered around expressing personality facets. Just like how every personality has multiple facets, our Nivea Lip Care Sparkle Edition has multiple colours. Each colour represents a personality trait, be it boldness, creativity, drama, poise etc.”
 
Mark Mcdonald, head of creative, DigitasLBi Mumbai, said, “Nivea's Original Care Lip Balm has always been an essential part of any lip care routine. Now with the new limited-edition sparkle packaging, they are the perfect match to your style and personality as well. Given the level of interaction and personalisation the digital medium offers, it made sense to do a film that allowed each colour and personality type to be explored in a fun way. The key of course was identifying the kind of personality types our TG would resonate with, and then fitting those types to each colour.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
You will never unsee Jif's man-squirrel in new spots from Publicis
Premium
1 day ago

You will never unsee Jif's man-squirrel in new ...

The creative shop launched a double campaign with Jif and Smuckers.

Premium
Bobo and Bladder adventure through Elvie's funny ads about female incontinence
Premium
1 day ago

Bobo and Bladder adventure through Elvie's funny ...

Tech start-up wants women with incontinence to know they are not alone.

Premium
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
Premium
1 day ago

The scent of a gamer: Lynx tie-in with Xbox debuts, ...

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Premium
Sofa story sparkles in Fevicol's diamond jubilee commercial
Premium
1 day ago

Sofa story sparkles in Fevicol's diamond jubilee ...

Watch the film conceptualised by Ogilvy here