Jovees Herbal has rolled out a campaign featuring actor Parineeti Chopra to highlight its herbal and natural facewashes.
Conceptualised by Mean Cat Media Agency, the film showcases Chopra on a film set narrating the secrets of her radiant skin. However, she is interrupted by a voice-over that says that the reason she is glowing is because of all the artificial lighting on her face in the studio. The film then continues without any lighting on Chopra's face as she reveals that Jovees Herbal helps her glow naturally.
Rakhi Ahuja, CEO, Jovees Herbal, said, "We are excited to launch our second ad campaign with Parineeti Chopra. She has been a fantastic brand ambassador for us, and we are confident that this new campaign will be a huge success. The new ad focuses on the beauty of natural and glowing skin, and we are proud to offer our customers a wide range of herbal and natural facewashes for all skin types and concerns that can help them achieve this."