Advertising Marketing The Work
Campaign India Team
May 10, 2022

Ninety One Cycles is the owner’s ride or die

Watch the film conceptualised by Sideways here

Watch the film conceptualised by Sideways here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Consumer health giant Kenvue begins global agency review

2 Consumer health giant Kenvue begins global agency review

Haleon splits global creative account with WPP and Publicis Groupe

3 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

4 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Grey’s global CEO Laura Maness departs

5 Grey’s global CEO Laura Maness departs

Marketers shift focus from sparkle to substance at SMARTIES 2025

6 Marketers shift focus from sparkle to substance at SMARTIES 2025

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

7 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Edelman makes global leadership changes

8 Edelman makes global leadership changes

Bayer consolidates $752m media and creative accounts with IPG

9 Bayer consolidates $752m media and creative accounts with IPG

Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing

10 Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing

Related Articles

Sairam Subramanian joins Ninety One Cycles as CMO
Marketing
Apr 19, 2022
Campaign India Team

Sairam Subramanian joins Ninety One Cycles as CMO

Sideways launches Sideways Play
Advertising
Dec 20, 2022
Campaign India Team

Sideways launches Sideways Play

Sideways to handle Pidilite’s Haisha Paints
Advertising
Aug 14, 2023
Campaign India Team

Sideways to handle Pidilite’s Haisha Paints

Swati Balani moves to Sideways
Advertising
Jan 30, 2023
Campaign India Team

Swati Balani moves to Sideways

Just Published

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations
Advertising
21 hours ago
Gideon Spanier

Arthur Sadoun on why Publicis is ‘winning’ and how ...

The CEO also discussed the fight for top talent and how Omnicom’s impending acquisition of IPG has 'already' changed the new-business market.

Havas raises 2025 outlook after 3.8% Q3 growth
Advertising
21 hours ago
Beau Jackson

Havas raises 2025 outlook after 3.8% Q3 growth

By region, APAC and Africa saw the strongest year-on-year growth at 8.2% for Q3 – returning to positive growth after a negative Q2.

WPP continues AI overhaul with $400-million Google partnership
Advertising
21 hours ago
David Brown

WPP continues AI overhaul with $400-million Google ...

WPP’s deal with Google ramps up its AI capabilities as new CEO Cindy Rose moves to catch competitors and speed campaign production.

Walls talk again as Asian Paints brings back familiar hues
Advertising
23 hours ago
Campaign India Team

Walls talk again as Asian Paints brings back ...

The company revisits its iconic ‘Har Ghar Kuch Kehta Hai’ with a modern spin, spotlighting how today’s homes tell their stories differently.