Advertising Marketing The Work
Campaign India Team
May 10, 2022

Ninety One Cycles is the owner’s ride or die

Watch the film conceptualised by Sideways here

Watch the film conceptualised by Sideways here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Consumer health giant Kenvue begins global agency review

4 Consumer health giant Kenvue begins global agency review

Haleon splits global creative account with WPP and Publicis Groupe

5 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

6 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Monsoon rains force brands to rethink festive advertising

7 Monsoon rains force brands to rethink festive advertising

Grey’s global CEO Laura Maness departs

8 Grey’s global CEO Laura Maness departs

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

9 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Edelman makes global leadership changes

10 Edelman makes global leadership changes

Related Articles

Sairam Subramanian joins Ninety One Cycles as CMO
Marketing
Apr 19, 2022
Campaign India Team

Sairam Subramanian joins Ninety One Cycles as CMO

Sideways launches Sideways Play
Advertising
Dec 20, 2022
Campaign India Team

Sideways launches Sideways Play

Sideways to handle Pidilite’s Haisha Paints
Advertising
Aug 14, 2023
Campaign India Team

Sideways to handle Pidilite’s Haisha Paints

Swati Balani moves to Sideways
Advertising
Jan 30, 2023
Campaign India Team

Swati Balani moves to Sideways

Just Published

Knocking down new doors to creativity
Opinion
22 hours ago
Saumya Baijal

Knocking down new doors to creativity

Brands struggle to be heard in the din of headlines, viral trends and user-generated content. Entertainment and collaboration could help cut through the noise.

Starbucks bets on togetherness, one saffron latte at a time
Advertising
22 hours ago
Campaign India Team

Starbucks bets on togetherness, one saffron latte ...

The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?

Adobe takes a stab at rewriting B2B playbook with agentic AI tools
Marketing
23 hours ago
Campaign India Team

Adobe takes a stab at rewriting B2B playbook with ...

As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying decision-makers to sealing the deal.