Campaign India Team
Aug 18, 2016

Nike's 'Unlimited youth' features 86-year-old 'Iron Nun'

Watch the film conceptualised by Wieden & Kennedy Portland

Sister Madonna Buder, also known as "The Iron Nun," stars in the latest instalment of Nike's "Unlimited" campaign.
 
Sister Buder is an 86-year-old nun who doesn't take too kindly to the voiceover suggesting she should slow down and take it easy. Instead, she participates in an Iron Man competition, the 46th in her athletic career.
 
Previous ads in the "Unlimited" series have included a spot starring Bobby Cannavale, who gives a rousing pep-talk to baby sport stars Mo Farah and Serena Williams
 
(This article first appeared on CampaignLive.co.uk)
Source:
Campaign India

Related Articles

Just Published

22 hours ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

22 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

22 hours ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

1 day ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.