Campaign India Team
Jul 17, 2017

Nike congratulates Roger Federer, asks others to 'get off his lawn'

Watch the ad film here

Nike has congratulated eight-time Wimbledon champion, Roger Federer with a film.

Filled with shots featuring the 19-time Grand Slam winner and the message, 'If you are not here to cut the grass, get off my lawn'. 

The message is 'You don’t play Roger Federer on grass. You play on his grass. #JustDoIt.'

 

 

Source:
Campaign India

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