Watch the ad film here
Nike has congratulated eight-time Wimbledon champion, Roger Federer with a film.
Filled with shots featuring the 19-time Grand Slam winner and the message, 'If you are not here to cut the grass, get off my lawn'.
The message is 'You don’t play Roger Federer on grass. You play on his grass. #JustDoIt.'
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Active consumer demand for sustainable living is lagging, and this is an opportunity for the creative business to make a real, positive impact, says Singh
Watch the film conceptualised by Ogilvy here
17 markets including India, Mexico, Spain and Poland favoured this concept, according to YouGov's global media report
This follows Google agreeing to better compensate and pay publishers in France and Australia
