The Work
Campaign India Team
Sep 28, 2020

Next in line for Cred's auditions are Madhuri Dixit and Bappi Lahiri (updated)

Watch the film here

Cred has added a film featuring Madhuri Dixit to its ongoing IPL campaign. 
 
Just like the film featuring Anil Kapoor, this film shows Dixit audition for a film for the app. Dixit dances to a 'download Cred' jingle.
 
The films have been conceptualised and executed by creative directors Tanmay Bhat and Ayappa KM, and written by Devaiah Bopanna, Puneet Chadha and Nupur Pai. 
 
A film featuring singer Bappi Lahiri has also been released.

 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

India 2030: Middle class majority to fuel shift to experience-led spending

2 India 2030: Middle class majority to fuel shift to experience-led spending

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Moves and wins roundup: Week of 07 April

4 Moves and wins roundup: Week of 07 April

Adani Group wins four Olive Crown awards

5 Adani Group wins four Olive Crown awards

Cadbury 5 Star gives the AI revolution a humorous pushback

6 Cadbury 5 Star gives the AI revolution a humorous pushback

Shaadi, skins and synergy: BGMI’s campaign ups the game

7 Shaadi, skins and synergy: BGMI’s campaign ups the game

FCB India goes solo in WARC’s Global Good parade

8 FCB India goes solo in WARC’s Global Good parade

Will snooping clause in new IT Bill put WhatsApp on mute?

9 Will snooping clause in new IT Bill put WhatsApp on mute?

Rekha Rao launches OON, a women-only A&M services collective

10 Rekha Rao launches OON, a women-only A&M services collective

Related Articles

Complan brings back 'I'm a Complan boy/girl' with Madhuri Dixit
The Work
Jan 19, 2024
Campaign India Team

Complan brings back 'I'm a Complan boy/girl' with ...

Orry doles out worldly wisdom for Cred
Advertising
Nov 27, 2023
Campaign India Team

Orry doles out worldly wisdom for Cred

Nandani Creation appoints Madhuri Dixit as brand ambassador
Marketing
Jul 17, 2023
Campaign India Team

Nandani Creation appoints Madhuri Dixit as brand ...

Advertising used to be very basic, but today it's very creative: Madhuri Dixit
Advertising
May 13, 2022
Eularie Saldanha

Advertising used to be very basic, but today it's ...

Just Published

HUL, Honasa settle sunscreen campaign lawsuit
Advertising
1 day ago
Campaign India Team

HUL, Honasa settle sunscreen campaign lawsuit

HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

VDO.AI launches cricket-themed ad formats
Advertising
2 days ago
Campaign India Team

VDO.AI launches cricket-themed ad formats

Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.

Global adspend on news brands forecast to decline by a third
Advertising
2 days ago
Joseph Arthur

Global adspend on news brands forecast to decline ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition
Advertising
2 days ago
Cecilia Garzella

Omnicom CEO John Wren dismisses speculation about ...

Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.