Netflix India has rolled out a campaign to highlight its new pricing structure for viewers.
Conceptualised by The Rabbit Hole, the film features Alia Bhatt receiving official confirmation on Netflix's upgraded prices.
The film showcases Bhatt, asking everyone she meets - 'have you heard?' Everyone is intrigued and curious to know more. Finally, Bhatt ends up revealing that Netflix has launched a new reduced price range in front of journalists.
Netflix India restructured its pricing plans on 14 December.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
23 hours ago
Parthasarathy has been appointed as chief strategy officer of GroupM South Asia, while Lakhani is now chief executive officer, Mindshare South Asia