Continuing its endeavour to support #EducateTheGirlChild through NGO Nanhi Kali, Nestle India has rolled out an anthem 'School Chali Main'. The anthem is a re-creation of the 'School Chale Hum' song composed in 2006 in support of the Indian government's Sarva Shiksha Abhiyan, which was produced by BharatBala Productions.
This song has been composed by Shankar, Ehsaan and Loy with lyricist Anvita Dutt and singer Harshdeep Kaur. The brand had pledged brand lines earlier this year, prior to which it had also rolled out a film in support of the girl child's education.
Suresh Narayanan, chairman and managing director, Nestlé India said, “Music is one of the most powerful and influential means of uniting people for a cause. As part of our corporate social initiative, #EducateTheGirlChild we decided to create further awareness about girl child education through a song. This song represents the collective societal objective to spread awareness and evangelise support for the cause. We are humbled by the positive response that we have received from our corporate social initiative to educate the girl child. Educating the girl child has a much larger impact. Not only does education improve the lives of the girl child, it also brings positive changes to their families, communities and economies.”
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Watch the films conceptualised by Ogilvy here