Nestle Munch has rolled out a film that celebrates the confidence and spirit of Indians during the lockdown.
Nestle has partnered with Star India for this film which will be rolled out across its network of channels as well as select digital platforms.
The film has been conceptualised by Wunderman Thompson.
Nikhil Chand, director, foods and confectionery, Nestlé India, said, “In the current environment, the young in the family have their own sets of doubts to overcome – like exams getting postponed, online classes, connections with friends becoming virtual and many such moments of doubts. But, in these moments of anxiety and fear of the unknown, the resourceful and resilient young Indians play their part with enthusiasm and positivity to make a difference to their families, friends and especially themselves. Nestle Munch, with a range of delicious, light, affordable treats, has stood for crunching any anxiety with the power of this positive attitude. The video voices a sentiment of resolve of the youth of India to play their part with a positive attitude. Nestle Munch proudly collaborates with Star India network to celebrate this inventiveness and positivity, this #CrunchKaAttitude of millions of youngsters across India.”
Nitin Bawankule, head – ad sales, Star and Disney India, said, "We are excited to collaborate with Nestle Munch to roll out ‘crunch ka attitude’ campaign across our network, to share the message of hope and positivity to millions of our viewers. It’s inspiring to see how the youth is boldly accepting the ‘new normal’ during these unprecedented times. Besides supporting their families with daily chores, they are also upskilling themselves to come out of the situation better and stronger."