Nestle Milo reveals training secrets of Neeraj Chopra, partners with IIS

Watch the film conceptualised by Bullet on Wheels here

Jul 28, 2022 02:26:00 AM | Video | Campaign India Team

Nestle Milo has released a film featuring Olympic Gold medalist Neeraj Chopra along with high jumper Dev Karthick and judo champion Olivia.
 
Conceptualised by Bullet on Wheels, the film shows how these athletes motivate and push themselves during training.
 
The film is released on the back of Milo partnering with the Inspire Institute of Sport (IIS), a training centre for athletes in the country. Milo has been appointed as the official dairy partner of IIS.
 
Mehernosh Malia, head – dairy business, Nestlé India, said, “We are proud to partner with Inspire Institute of Sport and extend our humble support to them in building the future sporting talent of India. Their rigorous screening process, state-of the art training facilities, experienced coaches and mentors from around the world will help them realise their mission. Our partnership with IIS is a perfect fit with MILO’s commitment towards nourishing young champions and inspiring them to develop the grit within. Through the new campaign ‘khudse’ we encourage young champions to not wait for any external reinforcement but to cheer for themselves and push their own boundaries, with their grit and passion”
 
Rushdee Warley, CEO, Inspire Institute of Sport, added, “Nutrition plays as defining a role as some of the more obvious aspects, when it comes to determining success in sport. MILO is a product that’s been associated with young athletes and nutritious energy for a long time now, and this  association between Milo and IIS is a step in the right direction.”