Kansai Nerolac Paints has rolled out a TVC for its 'Impressions' range of 'High Definition' paints. The film has been conceptualised by FCB Ulka and features brand ambassador Shah Rukh Khan.
The film opens with Khan and his wife standing next to a car which has been scratched by one of them. As the wife reacts to the scratch, Khan leaves a note on the windscreen which has their address on it. The irate wife wonders why he is doing so and questions this decision. The scene then shifts to the house. The man whose car has been damaged walks into Khan's house along with his wife angrily. But, as he notices the walls of the house, his tone changes. Khan offers an explanation about how he damaged the car, but the couple who are mesmerised by the walls, are now untroubled and look to build friendship instead. Khan offers to pay for the damage, but the lady tells him he doesn't need to. Khan whispers to his wife that this was the reason he had invited them over. The film ends with the four of them enjoying light-hearted moments and Khan introducing Nerolac Impressions HD.
Anuj Jain, director, decorative division, Kansai Nerolac Paints Ltd, said, “Our homes are the backdrop for celebrations and the true reflection of our character. We culturally gravitate towards inviting people we want to please or build lasting relationships with, to our homes. A key factor that influences this decision is the appearance of our homes. An impressive home multiplies our confidence manifold. This is where Nerolac’s Impressions range of high definition paints for home interiors works its magic. Nerolac Impressions has been winning hearts with its beautiful high definition finish and unmatched brightness thanks to a special technology that incorporates Micro Embedded Brightness Boosters in the paint. This ensures a lasting premium finish giving home owners the confidence, that no matter what the situation, their home stands resolutely behind them, looking lovely as ever! The 'Ghar Bulaake toh dekho' campaign reiterates this assurance that using Nerolac Impressions will brighten your home and life, giving you the confidence to take on difficult situations with ease.”
Surjo Dutt, NCD, FCB Ulkam said, "I looked at the new campaign as an opportunity to open doors and extend a warm welcome to the world to come and experience the magic of Nerolac Impressions HD paints; hence the thought ‘Ghar Bula Ke To Dekho’. What better way to reach out to the audience than narrate a story that they can relate to? So there! We have the incident of a car scratch, and I am sure most of us have felt the agony of that at some point or the other. This is where HD paints work its charm to turn an adverse situation around and change impressions for the better. SRK of course leverages our objective and adds to the effectiveness of the TVC."
Client: Kansai Nerolac Paints
Creative agency: FCB Ulka
Chief creative officer: Swati Bhattacharya
Creative team: Surjo Dutt, Donovan D’souza, Priyanka Surve, Romit Nair, Rajdatta Ranade
Account management: Kulvinder Ahluwalia, Sharon Picardo, Sayantani Ghosh
Account planning: Saad Khan, Samhita Mishra, Shireen Bhat, Anushka Singh
Films team: Alpa Jobalia, Stanley Christian
Director (of the film): Razneesh Ghai (Razy)
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Watch the film conceptualised by the in-house team here