Campaign India Team
Feb 11, 2021

Neena Gupta and Swanand Kirkire are in a 'long-term relationship' with Oyo

Watch the film conceptualised by the in-house team here

Oyo Hotels and Homes has rolled out a campaign titled 'long-term relationship with Oyo' which features Neena Gupta and Swanand Kirkire as the protagonists.
 
The first of its four films has been released. The first film sees the duo check-in to a hotel room. Kirkire and Gupta engage in playful bickering on choosing the same hotel time after time. Kirkire states that they always pick the same hotel and same room before asking Gupta whether she's bored of it. Gupta replies stating she isn't and playfully twists the question to ask Kirkire whether he's bored. The duo laugh as a super appears which reads 'relationships are in a long-term relationship with Oyo'.
 
Yatish Jain, chief growth officer, Oyo Hotels and Homes, India and South Asia, said, “As the world’s largest technology-led hospitality chain, data runs deep through Oyo’s DNA. We believe that speaking with our consumers directly and understanding them better will enable us to provide the best guest experiences, as well as, ensure sustainable growth in the long term for Oyo. This Valentine’s Day, we wanted to cut through the clutter, launch a campaign that speaks to our target audience by connecting at a personal level. Once our data showcased that women were the key decision-makers, we sat with a problem statement - How to increase consideration amongst women but at the same time, appeal to all our other existing and potential consumers. And the creative answer to this was simple yet impactful - ‘Long term relationship with Oyo’ represented by a strong female protagonist - Neena Gupta, the metaphorical play on relationships and that all are welcome at Oyo. We hope our consumers resonate with this campaign.”
 
Mayur Hola, head of global brand, Oyo Hotels and Homes, said, “All of us who've been in a relationship know that we rely on women to make all the decisions. They just make better decisions. When we chatted 1:1 with our guests, women in particular, the same pattern applied to the room booking decision. This campaign simply and charmingly reflects that reality. Whether it is the same hotel and room that we see a high repeat usage of from our guests or indeed a bathing suit being picked or the decision to step out, Neena takes all the calls. As it is in real life, as it should be.
 
He added, “Oyo is for everyone and through this campaign, we want everyone to feel welcome at Oyo, whether it is a family, groups of friends, a local entrepreneur travelling for business or even corporate travellers. This campaign isn’t just about couples. It's about relationships in general. By leveraging a personality like Neena we're looking to build affection and likability among all segments of travellers, own relationships of all kinds and let them know Oyo stands for them all.”
 
Source:
Campaign India

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