Watch the film conceptualised by DDB Mudra Group here
A ball and a hoop in a backyard is where it all began. And in no time, it became a part of everyday conversations, redefined pop culture and introduced swag to generations of fans. Now, it’s here to claim yet another backyard. Ours.
To promote the NBA India games that will be held next month, DDB Mudra has conceptualised a minute long film that has been unveiled today. Watch the film here.
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The film highlights women’s cricket through energy, music and shared celebration.
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