Campaign India Team
Sep 18, 2019

NBA plays glam and dunk in its maiden Indian film

Watch the film conceptualised by DDB Mudra Group here

A ball and a hoop in a backyard is where it all began. And in no time, it became a part of everyday conversations, redefined pop culture and introduced swag to generations of fans. Now, it’s here to claim yet another backyard. Ours.

To promote the NBA India games that will be held next month, DDB Mudra has conceptualised a minute long film that has been unveiled today. Watch the film here. 

 

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Covid to have a two year impact on the media and ...

Digital and OTT media spends increase while every other medium is hit by the pandemic according to KPMG's annual M&E report

9 hours ago

Chandan Chhabra and Nisha Pokhriyal join Mitron TV

Chhabra appointed as VP - operations while Pokhriyal is VP - marketing

11 hours ago

Facebook names Alex Schultz new global CMO

Former VP of product growth and innovation will take over role vacated by Antonio Lucio.

11 hours ago

Saffolalife stresses on the need to #CareForHerHeart

Watch the film conceptualised by Mullen Lintas here