Watch the film conceptualised by DDB Mudra Group here
A ball and a hoop in a backyard is where it all began. And in no time, it became a part of everyday conversations, redefined pop culture and introduced swag to generations of fans. Now, it’s here to claim yet another backyard. Ours.
To promote the NBA India games that will be held next month, DDB Mudra has conceptualised a minute long film that has been unveiled today. Watch the film here.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.
At Cannes Lions 2025, the Droga5 founder unpacked his creative playbook—from sparking industry format shifts to partnering with consulting giants—all in pursuit of impact over applause.
From launching Vermeer at Cannes to revamping operations with Converged.AI, it is wagering €400 million that AI can future-proof creativity.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
In addition to FCB's top performance, Indian agencies also grab two bronze Lions on the same day.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
