Campaign India Team
Jan 13, 2023

Naezy and Shubman Gill up their game for the E-Gaming Federation

Watch the film here

E-Gaming Federation (EGF) has rolled out a campaign ‘Asli Gamer’ (the real gamer), featuring hip-hop artist Naezy and cricketer Shubman Gill, to encourage responsible online gaming practices among players.

 

The film showcases Naezy and Gill rapping about how players should play for fun, maintain balance, set a limit, and self-exclude when going overboard. The film aims to reach out to the Indian gaming fraternity and inspire them to adopt healthy gaming practices. 

 

Sameer Barde, CEO, E-Gaming Federation, said, “Player protection and responsible gaming have been at the core of EGF’s self-regulatory standard for the past four years. For industry, we have always emphasised the importance of enabling and facilitating responsible gaming for the players and platforms that promote fair and transparent play. Our certified operators already implement our code of conduct meeting requirements that require features like daily monthly limits, self-exclusion, assisting vulnerable players, protecting player data, ensuring secure payments, and maintaining responsible marketing complying amongst other things. Whilst the industry continues to do its best, at the end of the day, responsible gaming also comes down to the individual. The ‘Asli Gamer’ campaign is our proactive approach to empower players with the knowledge and tools to ensure responsible gaming is top of mind for them. As the next step, we will also organise an awareness drive focused on the five principles of EGF’s ‘Responsible Play’ model.” 

 

CREDITS: 

Client: E-Gaming Federation

Production house: Maximus Collabs

Gaming community activation: iStreamo

Influencer: Triller and Maximus Collabs

Media agency: Interactive Avenues

 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

India’s six-pack makes Cannes Lions shortlist jury cut

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.

2 days ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

2 days ago

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

2 days ago

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.