MyTeam11, a fantasy sports platform, has released an ad campaign ahead of the IPL 2021.
Titled 'Ab Poora India Khelega' (now all of India will play), the campaign consists of three films that have been conceptualised in-house at MyTeam11.
The films feature actors Kanwaljit Singh and Tushar Pandey. They show the bittersweet relationship between a father and a son and how people in an Indian household bond over the game of cricket. At the end of each film, it is shown that the father is well aware of MyTeam11 and outsmarts his son making more prudent choices.
Manvendra Singh Rathore, CMO, MyTeam11, said, “A father and a son’s relationship has evolved with changing times especially when it comes to our favourite sport of cricket. But what still remains exclusive and competitive is the knowledge of the sport. This is exactly what we have also tried to capture in our latest campaign 'Ab Poora India Khelega'. We have explained while fantasy cricket now captures the imagination of every Indian household but the knowledge of the sport is still paramount which brings them closer.”
He added, “We have also tried to showcase that the MyTeam11 application is a seamless and user-friendly product and can be used by anyone and everyone while aiding the learning of fantasy cricket.”