Myntra gives Hrithik Roshan a reason to go on a shopping spree

Myntra has rolled out a campaign for their annual EORS (end of reason sale) featuring Hrithik Roshan. 

Conceptualised by the Brave New World, the digital films aim to promote the shopping event by urging consumers to shop with just a single reason, however outlandish they might be. 

The first film features Roshan telling the viewers that he is playing a role of a shopaholic, which gives him a reason to avail Myntra's end of reason sale perks. Whereas, the second film has him flaunting a new hairstyle, as he justifies shopping for new clothes to go with it. Both the films re-iterate the message, 'Ab har koi reason chalega' (Now every reason will work). 

Achint Setia, vice president, Myntra, said, “Our marketing campaign for the upcoming edition of EORS has been developed keeping in mind the new-age lifestyle consumers, who are both fashion-conscious and social media savvy. This has prompted us to focus extensively on our social commerce platform, including M-Live to engage with our audiences at scale through their favourite celebrities and influencers. Apart from this, our TV ad campaigns with celebrities help us reach every part of the country and demography, with the central message of the campaign, that urges shoppers to have a reason to shop, no matter how silly, captured effectively in the ad. We are expecting the marketing campaign to reach 200 million people.”