Myntra has rolled out a campaign to announce the 12th edition of its biannual 'End of Reason Sale' (EORS).
Conceptualised by Brave New World, the campaign consists of three films.
Hrithik Roshan, Sonakshi Sinha and Samantha Akkineni in a film each announce that the sale goes live from 19 June. Roshan features in the English film (above) while Sinha is the protagonist for the Hindi film while Akkineni is in the Telugu version.
Harish Narayanan, head of marketing, Myntra, said, “EORS has over the seasons defined the way people shop and consume fashion and lifestyle products in the country, with its unmatched offers and range of options. The upcoming edition offers the perfect opportunity for people to begin their post-lockdown days on a positive and colorful note, from a fashion and style perspective. At Myntra we are always excited about bringing joy and colour into our user’s lives, and this mega sale is geared to do exactly that. Our marketing campaign is all set to reach 150 million people ahead of the sale, with greater emphasis on digital mediums. We will expand to tier 2 and 3 markets in a big way, apart from metros and tier 1 cities.”
Creative agency: Brave New World
Director: Ayananka Bose
DOP: Ayananka Bose
Creative director: Sraman Majumdar
Production house: Twism Design Productions
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