The Work
Campaign India Team
Jun 29, 2020

Muthoot aims to be the spine for small businesses as India restarts

Watch the film conceptualised by OrganicBPS here

Muthoot Blue has released a film for its Muthoot Fincorp Gold Loans services.
 
Conceptualised by OrganicBPS, the film shows how businesses are reopening as the country emerges from the lockdown in many parts. It states that Muthoot supports small businesses in times like these with its Gold Loans services.    
 
The film was published on 20 June and along with this Hindi version it's also airing in Kannada, Malayalam, Telugu and Tamil.
 
CREDITS:
Agency: OrganicBPS
CEO: Dileep Narayanan.
Concept: Jimmy John.
Production House: Rowing Pictures
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

2 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

4 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

5 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

6 Jonty Rhodes dives into cashback chase

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

8 Microdramas test India’s appetite for stories in 120 seconds

Festive ad rush puts Amazon’s new tools to test

9 Festive ad rush puts Amazon’s new tools to test

GST simplification raises stakes for festive marketers

10 GST simplification raises stakes for festive marketers

Related Articles

24 hours with...Prateek Sethi
Marketing
Apr 18, 2024
Campaign India Team

24 hours with...Prateek Sethi

24 hours with...Mehul Gupta
Marketing
Apr 02, 2024
Campaign India Team

24 hours with...Mehul Gupta

24 hours with...Debosmita Majumder
Marketing
Mar 26, 2024
Campaign India Team

24 hours with...Debosmita Majumder

Pick of the Week: Work that wowed us
Advertising
Mar 15, 2024
Campaign India Team

Pick of the Week: Work that wowed us

Just Published

India’s consumers redraw the map of aspiration
Advertising
2 days ago
Vinita Bhatia

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

WPP boss Cindy Rose awarded $6.1 million in shares to compensate for leaving old employer
Advertising
2 days ago
Will Green

WPP boss Cindy Rose awarded $6.1 million in shares ...

Shares will vest over five-year period.

Clarity cuts through advertising’s noise
Opinion
2 days ago
Gayatri Rana

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

Indian consumers push food brands toward health, tech and sustainability
In-Depth
2 days ago
Campaign India Team

Indian consumers push food brands toward health, ...

While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.