The Work
Campaign India Team
Sep 17, 2020

Mumbai Indians calls for responsible celebrations during IPL 13

Watch the film conceptualised by Lowe Lintas

Mumbai Indians has released its theme campaign for the upcoming season of the Indian Premier League.
 
Conceptualised by Lowe Lintas,  the campaign consists of a film which encourages fans to continue celebrations, albeit by ensuring requisite safety precautions. 
 
The 13th edition of the Indian Premier League will be played behind closed doors in UAE from 19 September to 10 November. Mumbai Indians want fans joining the cricket carnival from their homes in different ways. 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

AI’s double-click: More speed, less soul?

2 AI’s double-click: More speed, less soul?

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

3 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

4 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Marketers shift focus from sparkle to substance at SMARTIES 2025

5 Marketers shift focus from sparkle to substance at SMARTIES 2025

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

6 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Edelman makes global leadership changes

7 Edelman makes global leadership changes

Trust is the new creative brief

8 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

When creativity meets code: The human algorithm problem

10 When creativity meets code: The human algorithm problem

Related Articles

Jawa Motorcycle parks creative at Lowe Lintas
Advertising
Feb 15, 2024
Campaign India Team

Jawa Motorcycle parks creative at Lowe Lintas

Sagar Kapoor, Saurabh Dikshit to exit Lowe Lintas
Advertising
Nov 16, 2023
Campaign India Team

Sagar Kapoor, Saurabh Dikshit to exit Lowe Lintas

Skechers teams up with Mumbai Indians
Advertising
Feb 23, 2024
Campaign India Team

Skechers teams up with Mumbai Indians

Unacademy links IPL moments to learning
The Work
Nov 09, 2020
Campaign India Team

Unacademy links IPL moments to learning

Just Published

When the sellers of joy become its custodians
Advertising
3 days ago
Campaign India Team

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Five rules for crafting a high-impact festive campaign
Opinion
3 days ago
Vikas Shah

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

When creativity meets code: The human algorithm problem
Advertising
3 days ago
Shannon Tellis

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

Apple keeps crown as world’s top brand, even as value slips
Advertising
3 days ago
Staff Reporters

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.