Mumbai Indians has launched a film under its campaign ‘Khelenge Dil Kholke’ (will play with open hearts) for the 2022 IPL. Conceptualised by Ogilvy, the film is inspired by the real life examples of players from the Mumbai Indians family, who have received the support, encouragement and platform to showcase their talent.
The film in an ode to the contribution of the players from the Mumbai Indians team, who’ve relentlessly worked to get to where they are, and inspire millions of fans across the country. It features the players, right from their practice fields to them in their team costumes. Towards the end of the film, Nita Ambani (team owner) is seen cheering along with them, by saying, ‘Mumbai Indians, khelenge dil khol ke’ (Mumbai Indians, will play with open hearts).
Anurag Agnihotri, managing partner – creative, Ogilvy, said, “Cricket is the ultimate karmabhoomi for many young Indians. Many have come from different walks of life to give wings to this one dream. And success hasn’t eluded them. Mumbai Indians and this film stand firm testimony to that fact and will continue to do so. The creative idea explores the undying spirit of our young cricketers. To never give up and to believe in your dreams. Because it doesn’t take time to go from gully cricket to international cricket. It’s just a matter of faith and the right direction. After all, dreams do come true.”