Campaign India Team
Feb 14, 2021

MS Dhoni vouches for Sunfeast Yippee’s new ‘culinary googly’

Watch the film here

ITC’s instant noodles brand Sunfeast Yippee has launched the ‘Sunfeast Yippee Ki Saucy Googly’ campaign to promote its Sunfeast Yippee Saucy Masala.
 
The campaign features the brand’s ambassador Mahendra Singh Dhoni and aims to introduce consumers to two ‘culinary googlies’ in one pack of Sunfeast YiPPee: one is the Saucy Masala – the red noodle block that gives the noodles a tangy and distinctive colour, and the ‘chatpata tastemaker’ that infuses the tomato sauce flavour in the noodles.
 
The TVC shows Dhoni having tasted Sunfeast Yippee Saucy Masala and vouching for the culinary googly over the cricketing one.
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Publicis to shake up board: Arthur Sadoun takes ...

Two boards become one as supervisory and management boards merge.

6 hours ago

24 hours with...Prateek Sethi

Catch up with Prateek Sethi, founder and director for Trip, as he takes us through a day in the life.

6 hours ago

BEI Confluence takes on new clients, bolsters ...

The agency has won a slew of new clients in the FMCG sector including Bector’s Cremica Biscuits and English Oven bread, Wai Wai Instant Noodles from CG Foods, and Rajhans Nutriments—the makers of Schmitten Chocolates.

9 hours ago

Leo Burnett Mumbai shakes up leadership to drive ...

The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing directors, and Saurabh Dahiya as head of strategy.