Policybazaar has rolled out a campaign featuring its brand ambassador Akshay Kumar.
Conceptualised by the brand's in-house team, the film highlights the significance of quick and effective assistance for insurance claims during critical conditions.
The film features Kumar as an insurance hero, 'Mr Policybazaar', calming a lady who is anxious about admitting her husband to the hospital by spreading awareness on the brand's 30-minute claim assistance promise.
Sharat Dhall, chief operating officer, Policybazaar, said, “Policybazaar has been focussed on providing end-to-end assistance to our customers when it comes to the entire insurance journey. Right from comparing policies, getting the best prices, to buying online and to claims support. We are excited to take this commitment to the next level with our new 30-minute claim assistance promise. The goal is to establish trust with consumers and help people through seamless claim assistance. With this campaign, we look forward to driving a strong consumer connection by building trust that Policybazaar will be there for you at the time you need it most.”
Samir Sethi, VP, head of brand marketing, Policybazaar, said, “The fundamental objective of the campaign is to assure consumers that Policybazaar will always be there to help them with their insurance claims. Mr Policybazaar is the superhero manifestation of that promise. At a time when you or your family are battling the anxiety of a health issue, the last thing you need is to get tangled up in protocols and paperwork. This is where Policybazaar takes the load off the consumers’ shoulder and steps in to support them. We are elated to have Akshay Kumar as Mr Policybazaar, as he is the perfect fit to take our message to the masses.”
Vice president and head of brand marketing: Samir Sethi
Senior brand manager: Nivedita Gupta
Production house: K Silent Productions
Director: Abhishek Varman
Executive producers: KC Pandey and Riazat Khan