MPL Sports Foundation, the community arm of esports and skill gaming platform Mobile Premier League (MPL), has rolled out an ad campaign featuring some of India’s Olympic stars.
Conceptualised by Leo Burnett, the film – #FanBannJaaoge – aims to call on Indians to become fans of the Olympics’ Indian contingent and features athletes such as PV Sindhu, Wrestler Bajrang Punia, Fencer Bhavani Devi, Shooter Manu Bhaker, among others.
Sai Srinivas, trustee, MPL Sports Foundation and co-founder and CEO, MPL, said, “The Olympics is the world’s biggest sporting stage and truly a sports movement that cuts across all boundaries. The athletes representing us come from the length and breadth of India and we want the entire country to rally behind them as they seek to bring us laurels. We hope this movement galvanises all Indians to become fans of the Indian Olympic team.”
The #FanBannJaaoge campaign will air on TV with digital and print media as touchpoints.
Leo Burnett team: Mayuresh Dubhashi, Gauri Burma, Mithun Rajam
Production house: Content Factory
Director: Avinash Jaisingh