Mountain Dew's next stunt sees Hrithik Roshan and Mahesh Babu ride a bike into a plane
Watch the films conceptualised by Studio Simple here
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Peps gives mattresses the it’s-not-you-it’s-me ...
Its breakup-themed campaign dumps tired mattresses for springier, science-backed sleep—with a discount nudge on the side.
CTV’s not the future; It’s already your media plan
Streaming’s grown up, ad budgets have followed, and CTV now demands integration, not experimentation, in modern media strategies, notes VDO.AI’s co-founder and CTO.
New Zealand trades filters for footfalls in India push
With NZ$13.5 million in its kitty, Tourism New Zealand’s new campaign courts India’s 15 million travel-intent audience with precision marketing.
Indian men feel miscast; advertising still sticks ...
Kantar’s Indian Masculinity Maze urges advertisers to ditch outdated male tropes and engage with real, evolving identities.