Adding to its ‘g’ franchise, Motorola has launched two new phones – the Moto g10 Power and Moto g30. The brand has launched a two-film campaign conceptualised by 21N78E Creative Labs to bring this phone to consumers.
The film for the Moto g10 Power features a girl trying to make amends with her boyfriend after a lovers’ spat. The other film for the Moto g30 shows a fresher who gets out of a difficult question during a job interview.
Shivam Ranjan – head of marketing, Motorola India, said, “The g franchise is our most popular franchise with over 100 million devices sold globally and has always stood for delivering what matters most to consumers. While both Moto g10 Power and Moto g30 are a part of the same franchise, they bring their own unique benefits to the table. Through our communication, we wanted to ensure that our audiences know they belong to the same family yet are distinct in their offering. Further, to break through the clutter we decided to use the power of storytelling which not only connected to the TG but also clearly established the benefits of the product.”
Navin Kansal, CCO, 21N78E Creative Labs added, “In a specs-driven category where functional comms lead the way, we wanted to try a different take on highlighting some real-world benefits. Motorola has always been known for its innovation, so flipping traditional gender stereotypes was a natural fit to highlight the Moto g10 Power’s allrounder capabilities. And being a youth-first brand, showing a young upstart in his elements was a fun way to showcase the Moto g30’s prowess.”