Mother’s Recipe has rolled out a new campaign to promote its latest offering – Desi Szechwan Chutney. The film revolves around the theme ‘Life ko spicy banao’ (Make life spicy) and aims to portray how the chutney can make a boring day exciting.
The campaign has been conceptualised by Triton Communications.
Sanjana Desai, executive director, Mother’s Recipe, said “We understand the changing profiles, thought processes, preferences, and discerning tastes of millennials based on which we created a product like ‘Desi Szechwan Chutney’. The TVC campaign depicts the spicy twist the chutney adds to any dish. With the zest to live life to the fullest and with bubbling energy, today’s youth are more open to creating new experiences. With the launch of our latest TVC, we aim to connect with our audience with the theme that is most relevant – ‘Life ko spicy banao’ – which reflects that taste szechwan adds to any dish.”
The Triton Communication creative team said, “The campaign was the outcome of research we conducted on current trends and consumer behaviour. We were excited and privileged to be a part of the team. In today's fast-paced world where everyone is stressed for time, our dependency on ready products has grown without sacrificing taste or quality. The campaign's objective was to highlight the exciting flavours of the szechwan chutney which can add a burst of flavours to both food and life.”
The campaign will employ touchpoints such as OTT, digital, social media, OOH and on-ground.
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