Campaign India Team
Aug 10, 2023

Mohanlal dons the role of a thoughtful spouse for Lloyd

Watch the films conceptualised and created by McCann here

Havells has rolled out a festive campaign ahead of Onam featuring South actors Mohanlal and Anusree. The two-film campaign has been conceptualised and created by McCann.

 

The films showcase Mohanlal and Anusree as a married couple while subtly sending out a message of gender sensitisation captured through little thoughtful gestures. In the first film, Anusree is disappointed that an outfit she planned to wear the next day has a stain on it. Mohanlal, watching her distress takes it upon himself to wash the outfit overnight and get it all ready for his wife, thereby surprising her the next morning. 

 

The second ad film showcases a video chat between the couple, wherein Mohanlal is having his dinner while Anusree returns home presumably from work. He inquires about her dinner, to which she replies that she didn't have the time to cook, and there would be nothing open now to order food from. He then tells her to open the refrigerator. To her pleasant surprise, she discovers that her husband has thoughtfully prepared dinner for her and stored it in the fridge. 

 

Rajesh Rathi, executive vice president, Havells India said, “We are delighted to extend our campaign that celebrates the brand ethos of 'Khayaal’ and ‘Khushi’ during the Onam festival. The campaign creatively captures the best-in-class features of the Lloyd Estello washing machine and Lloyd refrigerator that cater to consumer demand. We are confident that going forward we will strengthen our position in the washing machine, and refrigerator segment addressing the evolving needs of new-age consumers.”

 

Rohit Kapoor, executive vice president-marketing, Havells India, said, “Through our campaign ‘Khayaal jo ghar ko ghar banaye’ we aim to capture the very spirit of Onam – a time when homes are filled with love and joy. At Havells, we understand the significance of home as a place where care and love flourish. Our latest ad campaign, featuring the esteemed actors Mohanlal and Anusree, highlights the role of Lloyd Estello washing machine and Lloyd refrigerator in nurturing these bonds. Just as Onam brings families closer, our appliances too play a vital role in enhancing the warmth and happiness within households.”

The festive campaign is live and promoted across television, digital, radio, print, outdoor and BTL.

 

Source:
Campaign India
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