Campaign India Team
Jul 01, 2020

Mobil releases 'lockdown lessons' to be used post lockdown

View the films conceptualised by BBDO India here

Mobil has rolled out a series of short videos titled 'lockdown lessons'
 
Conceptualised by BBDO, the films urge people to continue following practices such as social distancing and patience in their daily lives post the lockdown being lifted.
 
Rupinder Paintal, director of market development, ExxonMobil Lubricants (India), said, “We’ve seen some unprecedented tough days, but have seen tougher resilience of  the people fighting against COVID-19 to emerge stronger by rising to the challenge. This adversity has taught us some lessons, which we are happy to share as the 'Mobil Lockdown Lessons'. The beauty of these videos is that they were created during the lockdown using simple everyday objects and toy cars, to craft the messages which are so simple, yet very relevant for the current times. These lessons can help us lead better lives even when we are back on the road.”
 
Digvijay Singh Shekhawat, GM and EVP - Bengaluru, BBDO India, said, “We learnt patience and empathy. We learnt what was essential and what wasn’t. And we just used these lessons and a bit of creativity to create a few small films under the title ‘Mobil Lockdown lessons’.”
 
Manoj Jacob, senior CD, BBDO, said, “In times where ‘the normal’ is quite ‘abnormal’, you have to leave the much trodden path to move forward. When the pandemic hit, our industry was confronted with radical new propositions forcing us to go back to the very core of creativity – coming up with unconventional solutions. We just shot toy cars which we had at home along with art created from chart paper, crayons, pulses, dried chillies and dal with our mobile phones to put our point of view across.”
 
Source:
Campaign India