In a campaign titled “Why be in here, when you can Get Out There” BMW India aims to communicate the capability of xDrive and their range of Sports Activity Vehicles.
Ogilvy has created a series of short films. The idea for these films was to tell the consumers that they can get away from everyday boredom if they can simply get out there and experience sheer driving pleasure with BMW X range.
In another film from the series a bored family stuck in their house watching TV give themselves a better view of the world.
CREDITS
Creative:
Ajay Gahlaut – Deputy Chief Creative Officer
Nitin Srivastava – Group Creative Director
Jossy Raphael – Senior Creative Director
Loden Thupten – Creative Director
Reynold Anthony – Associate Creative Director
Account Management:
Vishwajeet Singh Rana - Senior Vice President
Gautam Nijhawan – Client Services Director
Suchit Dhawan - Group Account Manager
(MMGB is a selection of ads to bust your Monday gloom)
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