Voltas has returned with three TVCs for its 'All Weather ACs' featuring its Mr Murthy. The films have been conceptualised by Soho Square and take forward its on-going 'smart' proposition.
The films show Mr Murthy's neighbours looking for occasions to get into his house, to enjoy the air conditioning. A film each shows summers, monsoon and winter and how the 'smart' Voltas AC helps during these seasons.
The first film released on 5 March 2017. The films are running on digital and TV.