MMGB: Under Armour stresses the importance of 'will' with the Indian women's ice-hockey team

Having doubts about your work week targets this Monday morning? Take a leaf out of Under Armour's book and have the 'will' to attain it.

 

Conceptualised by Dentsu Webchutney, Under Armour's film showcases the story of the Indian women's ice-hockey team. It shows the hurdles they face and the losses they suffered. But, they overcame these by showing will. 

 

Tushar Goculdas, MD, Under Armour India, said, “Our #IndiaWill campaign brings into limelight incredible ‘Stories of Will’ and in this edition we are privileged to present the story of the Indian Women Ice Hockey team. We support several Indian athletes and shall celebrate their unsung stories in subsequent chapters of #IndiaWill.”

 

CREDITS:

 

Client: Under Armour

Creative agency: Dentsu Webchutney

Production House: The Nota Company