Advertising
Adam Olson
Jan 19, 2015

MMGB: Toyota celebrates fatherhood for its Super Bowl campaign

Watch the film conceptualised by Saatchi & Saatchi LA here

Toyota has made fatherhood the focus of its Super Bowl activity, calling on NFL players to discuss their paternal relationships, in a new video by Saatchi & Saatchi L.A.
 
NFL players DeMarcus Ware, LaVar Arrington, Fred Jackson and Kurt Warner muse on their relationships with their fathers, while their kids discuss what sort of dads they are.
 
The automotive brand has also put a call out on social media for followers to tweet images of their dads, using the campaign's hashtag #OneBoldChoice
 
The video, which rolled out today on YouTube, is a prelude to Toyota's Super Bowl ad, based on the same theme.
 
Credits
 
Client: Toyota
Agency: Saatchi & Saatchi LA
 
(This article first appeared on CampaignLive.com)
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

From cookies to clicks: ITC Foods’ multi-speed marketing play

1 From cookies to clicks: ITC Foods’ multi-speed marketing play

Cannes Lions 2025: FCB India bags three more golds on day 4

2 Cannes Lions 2025: FCB India bags three more golds on day 4

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

4 Nostalgia sells, but only when it’s designed to remember

Adobe launches ad making tool for small businesses

5 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

7 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

RCB’s brand value to cross $140 million: Qoruz

8 RCB’s brand value to cross $140 million: Qoruz

Brands unveil purposeful campaigns promoting green initiatives

9 Brands unveil purposeful campaigns promoting green initiatives

Kuku FM launches Kuku TV targeted at mobile-first viewers

10 Kuku FM launches Kuku TV targeted at mobile-first viewers

Related Articles

Toyota set to end $600 million Olympic sponsorship deal
Advertising
May 28, 2024
Staff Reporters

Toyota set to end $600 million Olympic sponsorship deal

Toyota pulls Tokyo Olympics ads
Advertising
Jul 20, 2021
Staff Reporters

Toyota pulls Tokyo Olympics ads

MMGB: Toyota honours freedom of movement with 'mobility for all'
The Work
Nov 06, 2017
Campaign India Team

MMGB: Toyota honours freedom of movement with ...

MMGB: Superbowl XLVII ads
Advertising
Feb 04, 2013
Jagadeesh Krishnamurthy

MMGB: Superbowl XLVII ads

Just Published

David Droga on disruption: From case studies to Coinbase QR codes
Advertising
11 hours ago
Vinita Bhatia

David Droga on disruption: From case studies to ...

At Cannes Lions 2025, the Droga5 founder unpacked his creative playbook—from sparking industry format shifts to partnering with consulting giants—all in pursuit of impact over applause.

Havas backs AI bet with €100 million a year
Advertising
13 hours ago
Vinita Bhatia

Havas backs AI bet with €100 million a year

From launching Vermeer at Cannes to revamping operations with Converged.AI, it is wagering €400 million that AI can future-proof creativity.

Cannes Lions 2025: FCB India bags three more golds on day 4
Awards
1 day ago
Campaign India Team

Cannes Lions 2025: FCB India bags three more golds ...

In addition to FCB's top performance, Indian agencies also grab two bronze Lions on the same day.

Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
Advertising
1 day ago
Staff Reporters

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.