Adam Olson
Jan 19, 2015

MMGB: Toyota celebrates fatherhood for its Super Bowl campaign

Watch the film conceptualised by Saatchi & Saatchi LA here

Toyota has made fatherhood the focus of its Super Bowl activity, calling on NFL players to discuss their paternal relationships, in a new video by Saatchi & Saatchi L.A.
 
NFL players DeMarcus Ware, LaVar Arrington, Fred Jackson and Kurt Warner muse on their relationships with their fathers, while their kids discuss what sort of dads they are.
 
The automotive brand has also put a call out on social media for followers to tweet images of their dads, using the campaign's hashtag #OneBoldChoice
 
The video, which rolled out today on YouTube, is a prelude to Toyota's Super Bowl ad, based on the same theme.
 
Credits
 
Client: Toyota
Agency: Saatchi & Saatchi LA
 
(This article first appeared on CampaignLive.com)
 

 

Source:
Campaign India

Related Articles

Just Published

11 hours ago

Why Zee5’s language-first bet may be its best yet

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

13 hours ago

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

15 hours ago

India isn’t a muse; it’s time to brand the maker

Global brands borrowed India’s craft. Sam & Andy’s founding partner claims that Indian creators must now reclaim the narrative—with better systems, sharper storytelling, and unapologetic ownership.