The Work
Campaign India Team
Jun 13, 2016

MMGB: Surf Excel warms hearts in Pakistan this Ramadan, celebrates kids lending a helping hand

View the film conceptualised by Lowe Lintas here

The holy month of Ramadan sees quite a few heartwarming films from the region. This year is no exception.
 
We’ve already seen one wonderful piece of work for Surf Excel, which builds on the brand’s ‘Daag Achche Hain’ platform with an endearing story featuring kids.
 
This is in sync with what the brand unveiled for the Indian market recently.

Not a bad way to start the week. Have a good one.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Adani seeks single agency for INR 600-crore media overhaul

4 Adani seeks single agency for INR 600-crore media overhaul

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Johny Lever features in KFC’s new Feastival campaign

7 Johny Lever features in KFC’s new Feastival campaign

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

9 India’s quick commerce surge exposes a discipline gap for marketers

Winners of Agency of the Year 2025-South Asia announced

10 Winners of Agency of the Year 2025-South Asia announced

Related Articles

MMGB: Surf Excel warms hearts in Pakistan this Ramadan, celebrates kids lending a helping hand
The Work
Jun 13, 2016
Campaign India Team

MMGB: Surf Excel warms hearts in Pakistan this ...

Surf Excel ushers in Diwali with warm Daag Achche Hain script, shows kids spreading festive spirit
The Work
Oct 27, 2016
Campaign India Team

Surf Excel ushers in Diwali with warm Daag Achche ...

How can marketers make better Ramadan ads?
Marketing
Apr 12, 2021
Surekha Ragavan

How can marketers make better Ramadan ads?

Surf Excel spurs movement to ‘Clean Up India’, with kids on song
Advertising
Jun 01, 2015
Campaign India Team

Surf Excel spurs movement to ‘Clean Up India’, with ...

Just Published

Publicis turns 100: history, family, warrior spirit and a huge cake at Paris party
Advertising
7 hours ago
Gideon Spanier

Publicis turns 100: history, family, warrior spirit ...

Campaign reports from centenary bash for French agency group.

Omnicom warns staff in-office requirement will ‘increase over time’
Advertising
8 hours ago
Will Green

Omnicom warns staff in-office requirement will ...

The in-office policy was updated in November, when Omnicom acquired Interpublic Group.

IPL’s ecosystem value dropped 20% in 2025: Brand Finance
Marketing
9 hours ago
Campaign India Team

IPL’s ecosystem value dropped 20% in 2025: Brand ...

Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.

Reimagining creative work through the new labour codes
Advertising
10 hours ago
Girish Rowjee

Reimagining creative work through the new labour codes

The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.