The Work
Campaign India Team
Jun 13, 2016

MMGB: Surf Excel warms hearts in Pakistan this Ramadan, celebrates kids lending a helping hand

View the film conceptualised by Lowe Lintas here

The holy month of Ramadan sees quite a few heartwarming films from the region. This year is no exception.
 
We’ve already seen one wonderful piece of work for Surf Excel, which builds on the brand’s ‘Daag Achche Hain’ platform with an endearing story featuring kids.
 
This is in sync with what the brand unveiled for the Indian market recently.

Not a bad way to start the week. Have a good one.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

4 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

5 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

6 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

9 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Bingo! turns ‘Big No’ into its boldest punchline yet

10 Bingo! turns ‘Big No’ into its boldest punchline yet

Related Articles

MMGB: Surf Excel warms hearts in Pakistan this Ramadan, celebrates kids lending a helping hand
The Work
Jun 13, 2016
Campaign India Team

MMGB: Surf Excel warms hearts in Pakistan this ...

Surf Excel ushers in Diwali with warm Daag Achche Hain script, shows kids spreading festive spirit
The Work
Oct 27, 2016
Campaign India Team

Surf Excel ushers in Diwali with warm Daag Achche ...

How can marketers make better Ramadan ads?
Marketing
Apr 12, 2021
Surekha Ragavan

How can marketers make better Ramadan ads?

Surf Excel spurs movement to ‘Clean Up India’, with kids on song
Advertising
Jun 01, 2015
Campaign India Team

Surf Excel spurs movement to ‘Clean Up India’, with ...

Just Published

Questions mount over AI’s emotional limits
Media
1 hour ago
Staff Reporters

Questions mount over AI’s emotional limits

OpenAI’s failings have called for more regulation and safeguards from tech companies and governments alike.

ChatGPT traffic is small, but high-intent: AdLift
Marketing
1 hour ago
Campaign India Team

ChatGPT traffic is small, but high-intent: AdLift

New research shows that these users are spending approximately 36% more time on sites compared to those referred by Google.

Disney Christmas ad tells story of a doodle looking for a mouth
Advertising
2 hours ago
Charlotte Rawlings

Disney Christmas ad tells story of a doodle looking ...

Taika Waititi directed the film.

WPP brings in McKinsey to advise on strategic review
Advertising
3 hours ago
Gideon Spanier

WPP brings in McKinsey to advise on strategic review

Consulting firm is helping to 'facilitate and stress-test' planning for new strategy.