The Work
Campaign India Team
Jun 13, 2016

MMGB: Surf Excel warms hearts in Pakistan this Ramadan, celebrates kids lending a helping hand

View the film conceptualised by Lowe Lintas here

The holy month of Ramadan sees quite a few heartwarming films from the region. This year is no exception.
 
We’ve already seen one wonderful piece of work for Surf Excel, which builds on the brand’s ‘Daag Achche Hain’ platform with an endearing story featuring kids.
 
This is in sync with what the brand unveiled for the Indian market recently.

Not a bad way to start the week. Have a good one.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amitabh Bachchan doesn't share his Bikaji

1 Amitabh Bachchan doesn't share his Bikaji

Wildcraft looks to equip India before stepping out

2 Wildcraft looks to equip India before stepping out

Blog: Media sackings are sad, and avoidable

3 Blog: Media sackings are sad, and avoidable

#MeToo: Tata Motors' head of corporate communications asked to go on leave

4 #MeToo: Tata Motors' head of corporate communications asked to go on leave

Poran Malani appointed director of operations at S4 Capital

5 Poran Malani appointed director of operations at S4 Capital

Budweiser India brings back 'whassup', with a twist

6 Budweiser India brings back 'whassup', with a twist

Uber to shut Singapore office as part of global cost-cutting measures

7 Uber to shut Singapore office as part of global cost-cutting measures

Eid Mubarak: How brands are celebrating

8 Eid Mubarak: How brands are celebrating

Kent RO apologises for discriminatory ad

9 Kent RO apologises for discriminatory ad

Subbu's blog: The touchstone of emotion

10 Subbu's blog: The touchstone of emotion

Related Articles

MMGB: Surf Excel warms hearts in Pakistan this Ramadan, celebrates kids lending a helping hand
The Work
Jun 13, 2016
Campaign India Team

MMGB: Surf Excel warms hearts in Pakistan this ...

Surf Excel ushers in Diwali with warm Daag Achche Hain script, shows kids spreading festive spirit
The Work
Oct 27, 2016
Campaign India Team

Surf Excel ushers in Diwali with warm Daag Achche ...

Surf Excel spurs movement to ‘Clean Up India’, with kids on song
Advertising
Jun 01, 2015
Campaign India Team

Surf Excel spurs movement to ‘Clean Up India’, with ...

Surf Excel's endearing Holi film shows how colours unite
The Work
Mar 01, 2019
Campaign India Team

Surf Excel's endearing Holi film shows how colours ...

Just Published

Havmor sings a post lockdown wishlist tune
The Work
1 hour ago
Campaign India Team

Havmor sings a post lockdown wishlist tune

Watch the film conceptualised by Sideways Consulting here

Nike, Adidas, Netflix, Ben & Jerry's and more show support for Black Lives Matter
Advertising
1 hour ago
Emmet McGonagle

Nike, Adidas, Netflix, Ben & Jerry's and more show ...

Protests have been taking place across the globe following George Floyd's death.

Creative Critique through the gender lens: Ad reviews 25 May - 1 June
Advertising
1 hour ago
Dr AL Sharada

Creative Critique through the gender lens: Ad ...

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Asian Paints shows new safety standards with nosy neighbour story
The Work
20 hours ago
Campaign India Team

Asian Paints shows new safety standards with nosy ...

Watch the film conceptualised by Ogilvy here