The Work
Campaign India Team
Jun 13, 2016

MMGB: Surf Excel warms hearts in Pakistan this Ramadan, celebrates kids lending a helping hand

View the film conceptualised by Lowe Lintas here

The holy month of Ramadan sees quite a few heartwarming films from the region. This year is no exception.
 
We’ve already seen one wonderful piece of work for Surf Excel, which builds on the brand’s ‘Daag Achche Hain’ platform with an endearing story featuring kids.
 
This is in sync with what the brand unveiled for the Indian market recently.

Not a bad way to start the week. Have a good one.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Alia Bhatt shows Ranbir Kapoor why Flipkart is her one stop shop

1 Alia Bhatt shows Ranbir Kapoor why Flipkart is her one stop shop

Tanishq Jewellery roots for a marriage, not a wedding

2 Tanishq Jewellery roots for a marriage, not a wedding

GroupM India elevates K Srinivas Rao, Muralidhar T, Pratik Rathod and Rahul Satoskar

3 GroupM India elevates K Srinivas Rao, Muralidhar T, Pratik Rathod and Rahul Satoskar

Netflix CMO Bozoma Saint John bats for increased personalisation and nuance in marketing

4 Netflix CMO Bozoma Saint John bats for increased personalisation and nuance in marketing

Galaxy whispers sweet nothings in Shruti Haasan’s ear

5 Galaxy whispers sweet nothings in Shruti Haasan’s ear

Amitabh Bachchan succumbs to Malkist's temptation

6 Amitabh Bachchan succumbs to Malkist's temptation

Volkswagen Group reviewing multibillion-dollar global media account

7 Volkswagen Group reviewing multibillion-dollar global media account

We can’t depend completely on Government subsidies in the EV space: Shashank Srivastava

8 We can’t depend completely on Government subsidies in the EV space: Shashank Srivastava

Niva Bupa's re-branded identity focuses on humanising the health insurance narrative

9 Niva Bupa's re-branded identity focuses on humanising the health insurance narrative

Cred gets Javagal Srinath, Venkatesh Prasad, Maninder Singh and Saba Karim to form a boy-band

10 Cred gets Javagal Srinath, Venkatesh Prasad, Maninder Singh and Saba Karim to form a boy-band

Related Articles

MMGB: Surf Excel warms hearts in Pakistan this Ramadan, celebrates kids lending a helping hand
The Work
Jun 13, 2016
Campaign India Team

MMGB: Surf Excel warms hearts in Pakistan this ...

How can marketers make better Ramadan ads?
Marketing
Apr 12, 2021
Surekha Ragavan

How can marketers make better Ramadan ads?

HUL’s Surf Excel switches to the use of 50% recycled plastic bottles
Marketing
Sep 14, 2021
Campaign India Team

HUL’s Surf Excel switches to the use of 50% ...

Surf Excel ushers in Diwali with warm Daag Achche Hain script, shows kids spreading festive spirit
The Work
Oct 27, 2016
Campaign India Team

Surf Excel ushers in Diwali with warm Daag Achche ...

Just Published

Year-ender 2021: 'TV and digital will grow and content will glow' – Megha Tata
Media
6 hours ago
Campaign India Team

Year-ender 2021: 'TV and digital will grow and ...

We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come

Swapan Seth appointed executive director at Rediffusion
Advertising
6 hours ago
Campaign India Team

Swapan Seth appointed executive director at Rediffusion

Last full-time stint was as co-founder of Equus Advertising

Srinivasan Swamy elected as AFAA's chairman
Advertising
17 hours ago
Campaign India Team

Srinivasan Swamy elected as AFAA's chairman

Announcement made during the general body meeting on 1 December

Deloitte India partners with News Broadcasters Federation
Media
21 hours ago
Campaign India Team

Deloitte India partners with News Broadcasters ...

This alliance will launch an integrated performance and rewards forum for the news media industry