The Work
Campaign India Team
May 30, 2016

MMGB: Special Olympics

Watch the spot by Y&R Mexico here

Special Olympics Sorpresa from [Central Films] on Vimeo.

This Special Olympics spot narrated by a father might just offer some food for thought for the week ahead.
 
Have a good one.
 
Credits
 
Agency: Young & Rubicam, Mexico
Global ECD: Tony Granger
CEO: Hector Fernandez
CCO: Saul Escobar
Creative directors / copywriters: Manuel Guillen, Mario Vivanco
Regional creative director: Martin Goldberg
Account director: Britta Dahl
Agency producer: Bernardo Salum
Production company: Central Films North
Director (film): Rodrigo Garcia Saiz
Executive producer: Mauricio Francini
DOP: Mateo Londono
Post production: Cluster Studio
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Apollo Tyres replaces Dream11 as Team India jersey sponsor

2 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Nike flips the script: From action to intention

3 Nike flips the script: From action to intention

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

6 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

7 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

9 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

10 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Just Published

Bachelor pads get a 'Big Billion' reality check
Advertising
2 days ago
Campaign India Team

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

Apollo Tyres replaces Dream11 as Team India jersey sponsor
Advertising
2 days ago
Campaign India Team

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

Amazon launches new AI creative partner in ads console
Advertising
2 days ago
Staff Reporters

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

The job of advertising is not to sell
Opinion
2 days ago
Zac Martin

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.