Your working week with version 2.0 of Jack & Jones and Ranveer Singh's '#DontHoldBack' campaign.
The duo had gotten together in October last year for a rap sung by the actor. Post that the campaign was extended by Jack & Jones as they put out a contest to get consumers into the campaign. A film conceptualised by Marching Ants featuring four contest winners and Singh has now been rolled out.
Vineet Gautam, country head, Bestseller India, said, "We kicked off the #DontHoldBack campaign last year with Bollywood’s fashion favourite, Ranveer Singh. It was instantly the most talked about campaign in the country and had successfully resonated with the brand’s target audience. The responses received through the digital contest initiated by Jack & Jones, were truly overwhelming. As a result of which, we are proud to introduce the second music video of #DontHoldBack where Ranveer raps with the four talented contest winners who share the same values as Jack & Jones."
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Her experience as client and on creative side made her 'standout choice'.