Campaign India Team
Apr 08, 2019

MMGB: Pepsi takes its swag to a music anthem featuring Badshah, Disha Patani and Tiger Shroff

Watch the film here

Start your work week with this Pepsi's music anthem featuring Badshah, Disha Patani and Tiger Shroff.  
 
The anthem is a part of the brand's 'Har ghoont mein swag' campaign that was released earlier this year. 
 
Tarun Bhagat, director-marketing, hydration and cola, PepsiCo India, said, “Pepsi has always had a close connection with music, and has worked with the most iconic superstars to create powerful pieces of culture around the world. This summer, it’s bringing that same magic alive here – creating an anthem for India’s super confidence, it’s unshakeable self-belief, it’s unassailable Swag. With Badshah dropping the bass on our baseline #HarGhoontMeinSwag, Disha Patani and Tiger Shroff burning up the screen with their dance moves, and Bollywood heavy hitter Ahmed Khan directing the video, we’re hoping to have India singing the song right back at us.”    
 
The anthem has been released by T-Series. 
 
Source:
Campaign India

Related Articles

Just Published

24 minutes ago

Jindal Stainless' campaign takes on societal issues ...

The series is part of the company’s larger ‘Jindal Saathi 5.0’ project.

1 hour ago

India to be among fastest-growing ad markets in ...

India's +11.8% growth rate in media owners' advertising revenues in 2024 is expected to outpaced an upwardly revised global average of +10%, following a better-than-expected first half of the year.

1 hour ago

Cannes daily global podcast: Awards preview and new ...

EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.

1 hour ago

Cannes Lions entries drop slightly as new humour ...

Entries were “broadly flat”, down less than 1% on a year earlier.