Campaign India Team
Apr 08, 2019

MMGB: Pepsi takes its swag to a music anthem featuring Badshah, Disha Patani and Tiger Shroff

Watch the film here

Start your work week with this Pepsi's music anthem featuring Badshah, Disha Patani and Tiger Shroff.  
 
The anthem is a part of the brand's 'Har ghoont mein swag' campaign that was released earlier this year. 
 
Tarun Bhagat, director-marketing, hydration and cola, PepsiCo India, said, “Pepsi has always had a close connection with music, and has worked with the most iconic superstars to create powerful pieces of culture around the world. This summer, it’s bringing that same magic alive here – creating an anthem for India’s super confidence, it’s unshakeable self-belief, it’s unassailable Swag. With Badshah dropping the bass on our baseline #HarGhoontMeinSwag, Disha Patani and Tiger Shroff burning up the screen with their dance moves, and Bollywood heavy hitter Ahmed Khan directing the video, we’re hoping to have India singing the song right back at us.”    
 
The anthem has been released by T-Series. 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Amrita Pandey joins the Times Group as CEO of Junglee Pictures and Times Studios Originals
Premium
1 hour ago

Amrita Pandey joins the Times Group as CEO of ...

The Times Group is consolidating Junglee Pictures and Times Studio Originals under one leadership

Premium
Ravinder Siwach joins Havas Creative as NCD
Premium
1 hour ago

Ravinder Siwach joins Havas Creative as NCD

Moves from McCann Worldgroup India where he was ECD

Premium
Vandana Verma elevated as COO at ARC Worldwide
Premium
Xiaomi banks on Sarabhai couple to push range of smart TVs
Premium
5 hours ago

Xiaomi banks on Sarabhai couple to push range of ...

Watch the film conceptualised by McCann Worldgroup's Tag here