Pepperfry has announced the return of its pre-Diwali sale. A campaign featuring a a TVC has been released for the sale that the brand calls 'Why wait for Diwali'.
The film has been conceptualised by Law & Kenneth Saatchi & Saatchi and is set like a Broadway-esque musical. A sofa has given way in the protagonist's house. She wants to wait until Diwali to replace it. The musical then goes on to state that the lady's daughter has a play date the next day. Her friend's mother is a 'gossip girl' and that's a cause of concern for the lady. She ensures her reputation stays intact and looks to Pepperfry's pre-Diwali sale for the replacement sofa.
Kashyap Vadapalli, CMO, Pepperfry, said, “Pepperfry is known for single-handedly expanding the organised furniture category in India both online and offline. As consumers evolve beyond the hygiene factors like service and delivery we want to give them more reasons to shop by adding excitement to their furniture shopping experience with interesting designs, lots of variety and great value. Therefore, the tone and manner of our new commercial is vibrant with a theatrical approach which is very different from Pepperfry’s previous campaigns. With this campaign we want to trigger interesting conversations around the brand and the category.”
Delna Sethna, CCO, L&K Saatchi & Saatchi, said, “We were asked for a clutter breaking film high on energy that ensured people wouldn't wait until Diwali to buy new furniture... check, check and check.”
The film also has a 15-second edit.