The Work
Campaign India Team
Dec 05, 2016

MMGB: MTV says 'No Cover, No Lover' to build awareness for World Aids Day

Watch the film conceptualised in-house at MTV India here

On the occasion of World Aids Day, MTV India rolled out a digital film that urged people to indulge in safe sex, with its message, #CoverBeforeLover.
 
The film has been conceptualised in-house at MTV India and features a man, Mr Cover Lover, who has a OCD (Obsessive Covering Disorder). 
 
World Aids Day was observed on 1 December 2016. 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Raymond: From 'the complete man' to an 'incomplete' man?

1 Raymond: From 'the complete man' to an 'incomplete' man?

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Agency of the Year South Asia 2023: Mindshare, Ogilvy and Avian WE take the big wins

3 Agency of the Year South Asia 2023: Mindshare, Ogilvy and Avian WE take the big wins

Rediffusion accuses Disney Star of lifting its creative idea

4 Rediffusion accuses Disney Star of lifting its creative idea

Starbucks partners The Archies, releases four 'holiday classic' beverages

5 Starbucks partners The Archies, releases four 'holiday classic' beverages

Rapid fire with Ogilvy's Kainaz Karmakar

6 Rapid fire with Ogilvy's Kainaz Karmakar

A 5 Star future: AI works, humans master the art of doing nothing

7 A 5 Star future: AI works, humans master the art of doing nothing

I've seen so many acquisitions done the wrong way: Christian de la Villehuchet

8 I've seen so many acquisitions done the wrong way: Christian de la Villehuchet

Agency of the Year Awards 2023: South Asia shortlists

9 Agency of the Year Awards 2023: South Asia shortlists

Mahindra Thar showcases why it’s more than just a car

10 Mahindra Thar showcases why it’s more than just a car

Related Articles

Manforce Condoms unites condom brands on #WorldAidsDay
The Work
Dec 02, 2020
Campaign India Team

Manforce Condoms unites condom brands on #WorldAidsDay

MMGB: Durex celebrates World AIDS Day
Advertising
Dec 01, 2014
Campaign India Team

MMGB: Durex celebrates World AIDS Day

Viacom18 bags LaLiga's TV and digital broadcast rights in India
Digital
Jul 05, 2021
Campaign India Team

Viacom18 bags LaLiga's TV and digital broadcast ...

MTV bids farewell to 2020 with a cautious message
The Work
Dec 30, 2020
Campaign India Team

MTV bids farewell to 2020 with a cautious message

Just Published

BQ Prime merges with NDTV Profit
Media
2 days ago
Campaign India Team

BQ Prime merges with NDTV Profit

Aims to break the business news clutter through this consolidation by providing insights and actionable financial advice at scale for its audiences

Step beyond tokenism when advertising for people with disabilities and the LGBTQ+ community: Experts
Advertising
2 days ago
Noel D'souza

Step beyond tokenism when advertising for people ...

A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit

HDFC grants Kapil Sharma, Tiger Shroff, and Prabhudeva unprecedented life choices
Advertising
2 days ago
Campaign India Team

HDFC grants Kapil Sharma, Tiger Shroff, and ...

Watch the films conceptualised by Wondrlab here

Agency of the Year 2023 winners: Asia-Pacific/Network
Advertising
2 days ago
Staff Reporters

Agency of the Year 2023 winners: Asia-Pacific/Network

See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards