The Work
Campaign India Team
Dec 05, 2016

MMGB: MTV says 'No Cover, No Lover' to build awareness for World Aids Day

Watch the film conceptualised in-house at MTV India here

On the occasion of World Aids Day, MTV India rolled out a digital film that urged people to indulge in safe sex, with its message, #CoverBeforeLover.
 
The film has been conceptualised in-house at MTV India and features a man, Mr Cover Lover, who has a OCD (Obsessive Covering Disorder). 
 
World Aids Day was observed on 1 December 2016. 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

4 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

5 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

6 Green isn’t a colour — it’s a claim you prove

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

7 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Moves and Wins: Week of 07 July

10 Moves and Wins: Week of 07 July

Related Articles

Manforce Condoms unites condom brands on #WorldAidsDay
The Work
Dec 02, 2020
Campaign India Team

Manforce Condoms unites condom brands on #WorldAidsDay

MMGB: Durex celebrates World AIDS Day
Advertising
Dec 01, 2014
Campaign India Team

MMGB: Durex celebrates World AIDS Day

Vizeum wins MTV India's media mandate
Media
Aug 18, 2011
Campaign India Team

Vizeum wins MTV India's media mandate

MTV India unveils 'Age of Sinnocence' study
Media
Apr 27, 2011
Arati Rao

MTV India unveils 'Age of Sinnocence' study

Just Published

Huella’s AIgnite promises to turbocharge open web creativity
Advertising
11 hours ago
Campaign India Team

Huella’s AIgnite promises to turbocharge open web ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.

McDonald's bets on boba, Bollywood and bold branding
The Work
16 hours ago
Campaign India Team

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

Memes eat ad budgets for breakfast
Marketing
16 hours ago
Himanshu Singla

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.