MMGB: MTV says 'No Cover, No Lover' to build awareness for World Aids Day

Watch the film conceptualised in-house at MTV India here

Dec 05, 2016 04:28:00 AM | Video | Campaign India Team

On the occasion of World Aids Day, MTV India rolled out a digital film that urged people to indulge in safe sex, with its message, #CoverBeforeLover.

The film has been conceptualised in-house at MTV India and features a man, Mr Cover Lover, who has a OCD (Obsessive Covering Disorder).

World Aids Day was observed on 1 December 2016.

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