Campaign India Team
Dec 05, 2016

MMGB: MTV says 'No Cover, No Lover' to build awareness for World Aids Day

Watch the film conceptualised in-house at MTV India here

On the occasion of World Aids Day, MTV India rolled out a digital film that urged people to indulge in safe sex, with its message, #CoverBeforeLover.
 
The film has been conceptualised in-house at MTV India and features a man, Mr Cover Lover, who has a OCD (Obsessive Covering Disorder). 
 
World Aids Day was observed on 1 December 2016. 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting ...

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.

14 hours ago

Cindy Rose says WPP performance 'unacceptable' as ...

Asia-Pacific recorded a growth decline of 7.4%.

15 hours ago

Learning beats swagger in Jaro’s new office lesson

Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.

15 hours ago

Frights, fables and fuss: How brands are reimagining...

From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, clean indulgence and youth-led experiences.