The Work
Campaign India Team
Dec 05, 2016

MMGB: MTV says 'No Cover, No Lover' to build awareness for World Aids Day

Watch the film conceptualised in-house at MTV India here

On the occasion of World Aids Day, MTV India rolled out a digital film that urged people to indulge in safe sex, with its message, #CoverBeforeLover.
 
The film has been conceptualised in-house at MTV India and features a man, Mr Cover Lover, who has a OCD (Obsessive Covering Disorder). 
 
World Aids Day was observed on 1 December 2016. 
Source:
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