On the occasion of World Aids Day, MTV India rolled out a digital film that urged people to indulge in safe sex, with its message, #CoverBeforeLover.
The film has been conceptualised in-house at MTV India and features a man, Mr Cover Lover, who has a OCD (Obsessive Covering Disorder).
World Aids Day was observed on 1 December 2016.
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11 hours ago
Watch the film conceptualised by Chrome Pictures here