Twitter's new ad campaign stars UK comedian Romesh Ranganathan, who helps users figure out recent changes to the platform.
Their confusion is overdramatised in heightened scenarios for comedic effect. The ads will run in the UK, US and Canada and break along with the premiere of Star Wars: The Last Jedi. They were made in-house by Twitter’s creative team.
(This article first appeared on CampaignLive.co.uk)
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