MMGB: HP crafts an emotional Diwali message
Watch the ad film conceptualised by Autumn Worldwide here
Nov 05, 2018 05:13:00 AM | Video | Campaign India Team Share - 
Kick start your Diwali work week with this film by HP for the festival.
Conceptualised by Autumn Worldwide, this film shows a young boy helping out a lady selling diyas by the road. He uses his HP printer to urge people in his neighbourhood to purchase diyas from the lady, which in-turn makes her Diwali 'happy'. The message HP looks to spread through this film is 'go local'.
Neelima Burra, country marketing director, HP India, said, “At HP India, we believe in giving back to the society, and Diwali is just the right festival for us to come up with this inspiring campaign; where technology acts as an enabler. It is heart-warming to see how a small act of empathy can have a positive impact on someone else’s life. We all should pledge to make this Diwali a brighter one for at least one street vendor out there. Iss Diwali, #TuJashnBan kisi ki zindagi ka.”
Sahil Trehan, VP, Autumn Worldwide, said, “The Diwali season always witnesses a huge influx of campaigns to draw audience attention in varied ways. With this video, we wanted to highlight an emotional reason that can create a positive and tangible impact in people’s life. The idea about how small acts of kindness can create an impact on someone’s life. We hope this film can make a difference and people go and buy from street vendors, this Diwali.”
