Campaign India Team
Nov 05, 2018

MMGB: HP crafts an emotional Diwali message

Watch the ad film conceptualised by Autumn Worldwide here

Kick start your Diwali work week with this film by HP for the festival.
 
Conceptualised by Autumn Worldwide, this film shows a young boy helping out a lady selling diyas by the road. He uses his HP printer to urge people in his neighbourhood to purchase diyas from the lady, which in-turn makes her Diwali 'happy'. The message HP looks to spread through this film is 'go local'.
 
Neelima Burra, country marketing director, HP India, said, “At HP India, we believe in giving back to the society, and Diwali is just the right festival for us to come up with this inspiring campaign; where technology acts as an enabler. It is heart-warming to see how a small act of empathy can have a positive impact on someone else’s life. We all should pledge to make this Diwali a brighter one for at least one street vendor out there. Iss Diwali, #TuJashnBan kisi ki zindagi ka.” 
 
Sahil Trehan, VP, Autumn Worldwide, said, “The Diwali season always witnesses a huge influx of campaigns to draw audience attention in varied ways. With this video, we wanted to highlight an emotional reason that can create a positive and tangible impact in people’s life. The idea about how small acts of kindness can create an impact on someone’s life. We hope this film can make a difference and people go and buy from street vendors, this Diwali.”

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
#MeToo: 'Utopeia's public statement validates my resignation': Mitali Srivastava Hough
Premium
16 hours ago

#MeToo: 'Utopeia's public statement validates my ...

The former managing partner at the agency presents her side of the story in response to Utopeia's statement

Premium
Agency of the Year 2018: Shortlists announced
Premium
20 hours ago

Agency of the Year 2018: Shortlists announced

Winners to be announced on 4 December in Mumbai

Premium
#MeToo: Utopeia issues public statement with 'its side of the story'
Premium
22 hours ago

#MeToo: Utopeia issues public statement with 'its ...

A detailed media statement signed by the remaining managing partners has been released

Premium
Weekend Wrap: 16 November
Premium
22 hours ago

Weekend Wrap: 16 November

In the news: AdLift, ASCI, Fruitbowl Digital, Hill+Knowlton, iProspect, VMLY&R