Campaign India Team
Oct 24, 2019

Weekend Watch: Diwali advertisements

View the films here

Weekend Watch: Diwali advertisements
Like every year, there's been plenty of activity on the advertising front ahead of Diwali.
Here are a few of them that caught our attention. (Conceptualised by The Womb)
Gifting site's film showcases the sombre economic environment in the country. It looks to spread positivity by communicating that no matter what the economic situation is gifts always bring a smile and lift spirits.

Nivea (Conceptualised by FCB Interface)
Nivea promoted its recently launched hand cream range by focusing on the importance of hand care during the festival.  
Pigeon (Conceptualised by Dentsu Creative) 
Pigeon's film shows a couple using Pigeon's range of cookware to create ladoos, that are enjoyed by everyone in their society. 
Reliance Digital (Conceptualised by 21N78E)
Reliance Digital's 'My Asli Connection', asks people to spend quality time with their loved ones during Diwali rather than spending endless hours binge watching or being on social media.

Ethnic wear brand Sabhyat looks to brings to life its philosophy of celebrating womanhood. It shows a situation of a son caught between his wife and mother's issues, with a twist in the end. 
Seniority (Conceptualised by Ice Media Lab)
The film showcases the life of working professionals abroad who make annual trips back home to celebrate Diwali to spend them with their parents. Seniority and Dozee joined hands to encourage viewers to make their ‘paid leaves’ into ‘parental leaves’ and dedicate that time into having conversations about their health and well-being. 

Tata Sampann (Conceptualised by Leo Burnett)
Tata Sampann looks to pay a nostalgic ode to Diwali memories through its '#LautAayiDiwali' campaign.

Vodafone (Conceptualised by Ogilvy)

Through a story of a grandmother and her grandson, the film looks to convey the message of '#YourWordsNotForwards". It wants people to have personalised greetings for each other instead of sharing a common forward. 

Campaign India

Related Articles

Just Published

2 hours ago

Haymarket’s inaugural Global Impact Report reveals ...

Report makes public the publisher’s advancements since the launch of redefined ESG agenda in 2023.

5 hours ago

Adland gives Union Budget 24-25 a thumbs-up

Its focus on economic growth and digital infrastructure is likely to boost consumer spending, creating fresh opportunities for targeted advertising, especially in rural India.

8 hours ago

24 hours with... Raju Vanapala

Catch up with Raju Vanapala, co-founder of hyperlocal short news app Way2News, as he takes us through what a day in his life looks like.

9 hours ago

Kantar 2024 report: Parle and Britannia top FMCG ...

Kantar's Brand Footprint Report 2024 reveals the rankings of the most chosen in-home and out-of-home brands by Indian consumers.