Campaign India Team
Nov 07, 2016

MMGB: HP bridges orphanage and old age home, gifts them 'family' this Diwali

Watch a video conceptualised by BBDO India here

HP gave children at an SOS Childrens Village and a group of elderly people at Panchvati Senior Citizens' Residency the gift of family, one that they miss the most, by connecting them with each other this Diwali. 
 
In the film (above), the children speak about missing grandparents whose blessings they would have sought had they been around. The elderly, while exchanging gifts amongst each other, miss the grandchildren who would have lit up their celebrations.
 
Following the idea conceptualised by BBDO India, HP provided the laptops at both ends and used Skype to connect the two groups on Diwali day. 
 
The 'grandparents' and their 'grandchildren' interacted with and wished each other, filling the void of family in their lives. 
 
The brand signs off with its signature 'Keep reinventing' message.  
Source:
Campaign India