James Swift
Aug 17, 2015

MMGB: Honda's new brand ad

The ad, called "ignition", broke on 14 August online, on TV, in cinemas and on social channels across Europe

Wieden & Kennedy London created the spot, which aims to celebrate a year in which Honda has returned to Formula 1 racing, made its first commercial flight and refreshed every model in its range of cars.
 
The spot opens on Honda’s robot, Asimo, and then pans to a selection of Honda machines, arranged on a runway to look like a rocket.
 
The vehicles rev their engines and there are sound effects mimicking mission control at a space launch, before building to a blast-off crescendo.

Scott Dungate and Kim Papworth were the creative directors on the campaign, which was shot by Aoife McArdle through Somesuch.
 
Starcom Mediavest Group, the media agency, brokered the deal with Channel 4. Starcom has also created a partnership between Honda and AOL’s Citizen Mars documentary and the brand will now be the UK partner for the series.

(This article was first published on Marketingmagazine.co.uk)

Source:
Campaign India

Related Articles

Just Published

22 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

1 day ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

1 day ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

1 day ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.