Hero Motocorp has rolled out a film paying tribute to the nation's real heroes, the Indian Armed Forces. The film has been conceptualised by L&K Saatchi & Saatchi.
A man in army uniform runs to catch a bus, which is just leaving the stop. A motorcycle rider passing him notices this, and gets ahead of the moving bus and asks the driver to stop. The soldier thanks the rider before he gets on, and is surprised to be greeted by the rider on a Hero bike with a salute. Nodding his acknowledgement, he gets into the bus, only to be saluted by everyone in the bus. In other instances, members of the Navy and the Airforce get the same respectful greeting from the public. The film ends with the message: 'Hero salutes the real heroes.'
The film was published on social media on 29 September and is currently on air.
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2 days ago
Watch the films conceptualised by Taproot Dentsu here