Parle Agro has rolled out the summer campaign for its mango drink, Frooti.
Set to a peppy background track the film features brand ambassador Alia Bhatt. It shows a character trying to win Alia Bhatt's heart. He tries to lure her with money, diamonds and a cat, but fails to do so. What helps in the end is a bottle of Frooti.
The film has been conceptualsed by Sagmeister & Walsh and was rolled out on social media today (2 April 2018.)
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