Campaign India Team
Apr 02, 2018

MMGB: Frooti proves to be the key to Alia Bhatt's heart

Watch the ad film conceptualised by Sagmeister & Walsh here

Parle Agro has rolled out the summer campaign for its mango drink, Frooti.
 
Set to a peppy background track the film features brand ambassador Alia Bhatt. It shows a character trying to win Alia Bhatt's heart. He tries to lure her with money, diamonds and a cat, but fails to do so. What helps in the end is a bottle of Frooti. 
 
The film has been conceptualsed by Sagmeister & Walsh and was rolled out on social media today (2 April 2018.)
 
 
Source:
Campaign India

Related Articles

Just Published

17 hours ago

Images from the IAA Leadership Awards 2021

The IAA Leadership Awards were announced on 24 September in Mumbai. Here are images from the event which saw Anil Kapoor, Bobby Pawar, Nandini Dias, NP Singh, and Raj Nayak among the winners

1 day ago

Lux Cozi wins the plagiarism battle against Amul Macho

ASCI dismissed Amul Macho’s claims against the Lux Cozi ad as baseless and false

1 day ago

IAA Leadership Awards 2021: Bobby Pawar, Nandini ...

Raj Nayak inducted into IAA's 'Hall of Fame' and Anil Kapoor bags 'Brand Endorser of the Year'

1 day ago

WPP fined $19 million by SEC over accounting and ...

In India, a WPP subsidiary repeatedly bribed government officials in return for advertising contract