Campaign India Team
Apr 02, 2018

MMGB: Frooti proves to be the key to Alia Bhatt's heart

Watch the ad film conceptualised by Sagmeister & Walsh here

Parle Agro has rolled out the summer campaign for its mango drink, Frooti.
 
Set to a peppy background track the film features brand ambassador Alia Bhatt. It shows a character trying to win Alia Bhatt's heart. He tries to lure her with money, diamonds and a cat, but fails to do so. What helps in the end is a bottle of Frooti. 
 
The film has been conceptualsed by Sagmeister & Walsh and was rolled out on social media today (2 April 2018.)
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Isobar India to handle V-Guard's digital mandate
Premium
20 hours ago

Isobar India to handle V-Guard's digital mandate

The Delhi office will handle the account won post a multi-agency pitch

Premium
Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus
Premium
21 hours ago

Shell's expected global winners: VCCP, Dentsu, ...

The global review kicked off in January for creative and media.

Premium
Agency Report Card 2017: Havas Media Group
Premium
21 hours ago

Agency Report Card 2017: Havas Media Group

We assess Havas Media's 2017 performance in India based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Premium
Hyundai celebrates those who fight for the country
Premium
1 day ago

Hyundai celebrates those who fight for the country

Watch the ad film conceptualised by Innocean Worldwide here