Feeding America, a domestic hunger-relief operation in the US, has in its network over 200 member food banks.
The spot above, conceptualised by McCann, makes a specific appeal to end child hunger. It features several people at a mall going out of their way to help when it comes to kids.
It ends with the appeal, "We'll do anything for kids. Yet, one in five children in the US struggle with hunger. Help end childhood hunger near you. Find out how at feedingamerica.org."
An older testimonial film shows a beneficiary of the initiative, telling us the role Feeding America if playing.
So whose life will you make better this week?
Have a wonderful working week.
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