Struggling to get a radio cab this Monday morning?
Australian taxi service 13cabs is tweaking the noses of Uber and its ilk with a campaign reminding people that sometimes, the old-fashioned way of hailing a ride—putting your hand in the air—is still the fastest option.
So, perhaps it's time to hail a Black and Yellow (or whatever the colours are in your city) and get yourself to work!
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Watch the film conceptualised by Lowe Lintas